Blog Articles by Sam Knapp

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July 21, 2017

Does Your Search Bidding Pass the Test? Try Our FREE SEM Analysis

#Customer Acquisition

Have you ever done something for years and years thinking your approach was working “fine” or “good enough” only to…

Author Image Sam Knapp
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November 18, 2016

Evaluating an A/B test? Better not use transaction time data

#Customer Acquisition

Continuing our series on attribution and the various ways it may impact your SEM Accounts, for this entry we will add…

Author Image Sam Knapp
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August 19, 2016

Is Your SEM Attribution Model Lying to Your Business?

#Customer Acquisition

With the recent announcements from Google broadcasting the ability to test out their shiny new “data-driven”…

Author Image Sam Knapp