Do Banks Know How to Engage Millennials Effectively?

Vijai Shankar | November 05, 2015

Research has shown that millennials already account for 25% of the workforce today and will grow to 50% by year 20202. As millennials enter the workforce, they will need to interact with banks for checking accounts, credit cards, mortgages and more.

From a technology standpoint, we live in a digital world today. Global penetration of smartphones is increasing and the millennial generation is a digital generation. Millennials look to interact with all brands via digital and social channels. So how do banks make themselves relevant to millennials?

Banks must look at digitally engaging customers across all channels and leverage context to deliver the best customer experience. Two potential solutions are: virtual agent and online chat.

On Nov 10, 2015, a [24] Webinar will highlight examples of how banks can digitally engage customers across these channels to help increase acquisition rates, enhance customer experience and improve overall NPS.