The Millennial Factor for Banking

Vijai Shankar | October 27, 2016

Millennials respond positively to innovation with nearly 65% reporting that their day-to-day behavior is driven by a desire to find a new, better way of doing things. In addition, 81% of millennials interact with banks online and 67% of millennials said that the traditional and digital banking experience they receive at their current bank is only somewhat or not at all seamless. Research has also shown that, while millennials are definitely more technology-savvy, they aren’t nearly as bank-savvy, and often look to a professional for advice with their banking activities such as selecting the right products, tools, and services to make the most out of their money. So what can banks do to recapture these opportunities and continue to serve their now largest growing segment?

Learn more about how banks can effectively engage millennials via a [24]7.ai sponsored webinar with American Banker on Nov 3rd. The webinar will highlight key trends on how millennials impact banking and what banks can do to engage millennials to drive more revenues, deepen relationships, and lower costs.

1. http://www.slideshare.net/Experian_US/experian-millennial-credit-finance-survey-report-part-i-of-ii

2. http://www.prnewswire.com/news-releases/experience-factors-have-biggest-impact-on-millennials-banking-choices-new-study-finds-300172866.html

3. http://www.prnewswire.com/news-releases/experience-factors-have-biggest-impact-on-millennials-banking-choices-new-study-finds-300172866.html

4. http://www.prnewswire.com/news-releases/experience-factors-have-biggest-impact-on-millennials-banking-choices-new-study-finds-300172866.html

5. http://www.accenture.com/us-en/Pages/insight-consumer-banking-survey.aspx