The Millennial Factor for Healthcare

Vijai Shankar | November 11, 2016

Millennials have grown up in the age of the internet, so one of the defining characteristics of the demographic is their affinity with the digital world. They’ve grown up with broadband, smartphones, laptops, and social media being the norm, which has crafted an expectation of instant access to information through any channel and device of their choosing. When searching for information on health plans, millennials take a different approach to choosing their healthcare providers and insurance plans than previous generations. To stay ahead of the game, payers should understand how younger consumers gather information and use medical services, as well as their expectations around communication. So what can payers do to recapture these opportunities and focus on engaging the millennials?

Learn more about how health plans can effectively engage millennials via our [24] Webinar on Nov 15th focusing on the millennials and how health plans can engage millennials effectively to boost enrollment. The webinar will highlight key trends on how millennials impact healthcare and what can health plans do to engage millennials to grow their members, improve member experience, and manage healthcare costs.