Millennials, born between 1980 and 2000, are both the 20th century’s last generation and its first truly digital one. Known for always being plugged into their mobile phones, tablets, and social media, millennials turn to digital for anything from chatting and texting with friends to researching and making purchasing decisions. Hovering at around 80 million of the U.S. population, they wield tremendous spending power at approximately $200 billion each year. Already a potent force, they will truly come into their own by 2020 as their spend is projected to grow to $1.4 trillion annually and represent 30 percent of total retail sales. Such high stakes require retailers to embrace the digital age and cater to the ambitious demands – and digital requirements – of millennials.
In a fiercely competitive market, to attract and retain consumers it is important for retail leaders to understand the behaviors and expectations of the digitally savvy consumer. This is necessary to deliver a consistently personalized, on-brand shopping experience across all touchpoints – anytime and anywhere – keeping customers engaged, loyal, and satisfied.
Join our The Millennial Factor for Retailers webinar on September 15 to learn more about how millennials are transforming the retail shopping experience and how retail executives take full advantage of technology to meet the needs of the digital shopper and achieve their business objectives. You’ll learn how to use digital channels to reduce customer effort, lower customer service costs, and increase customer satisfaction.
Register for the webinar to learn more about:
- 3 key millennial trends you need to know
- How to increase incremental revenues and reduce costs
- Ways to maximize their digital journeys to enrich customer relationships