Make It All About Personalization
The 7 Personalization solution uses the power of big data and machine learning to deliver highly personalized content and creative across multiple devices and channels. Analyze more clicks, create unique personas, and pinpoint consumer intent for better results on a bigger scale.
Step 1: Richer Data, Better Predictions
Connect the dots across the consumer journey leveraging rich behavioral and relationship data to predict consumer intent more accurately in the moments that matter most.
Step 2: One Customer, Many Devices, All Channels
Connect with consumers wherever they are by analyzing their behavior across multiple channels, platforms, and devices, and applying results everywhere.
Step 3: Real Time, Real Smart
Powerful machine learning crunches billions of clicks in real-time, so you can understand what’s happening and adjust on the fly. Optimize performance to meet your goals faster, and more efficiently.
More ad engagement
Increase in online conversion
Growth in online sales
The 7 Personalization Advantage
Make It Personal
Every consumer is different, and so is every customer journey. 7.ai combines first, second, and third party information—including rich behavioral data—to create unique personas and personalize content down to the smallest details for better results.
Know Your Customers Better
Understanding past behavior helps you predict how consumers are likely to behave next. We combine past behavior data with predictive modeling so you can anticipate needs and deliver targeted content to meet them.
Precision Targeting & Retargeting
Machine learning uncovers behavior patterns and uses them to target consumers who are more likely to purchase, with the things they’re most likely to buy. Plus, you can keep the conversation going with dynamic retargeting to turn past visitors into new customers.
Individualized Content, Dynamically Delivered
With 7 Personalization, it’s easy to design content your audience will respond to, and deliver it in a way that creates a one-to-one conversation across display, social, video, mobile, and web.
Create Connected Journeys
Interactive ads across screens and devices invite customers in, and sequential messaging guides them down the path to purchasing and repurchasing. Don’t just show them—engage with them.
One Customer, Many Devices
7.ai uses proprietary algorithms to integrate and analyze behavior across displays. Identify your customer across devices and understand how they behave, so you can create better connections at every stage of the journey.
Better Analytics for Better Results
We combine big data analytics and comprehensive reporting to help you understand performance at every level: audience, channel, device, creative, and conversions—both online and offline. Keep learning, and keep improving.
Organizations that apply data-driven personalization techniques will outsell those that don't by 20%.
— Gartner CMO Spend Survey 2015-2016: Digital Marketing Comes of Age
Discover the Power of Personalization
eBook: Getting Personal: How to Market in the Right Moment with the Right Message
Use new tools and technologies to evolve your digital marketing approach and deliver one-to-one experiences the modern-day consumer expects.Download the eBook
Article: 4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts
Turn Connections into Conversions: Learn 4 ways intent-driven personalization can optimize your cross-channel digital marketing efforts.Read Article
Webinar: Marketing in a ‘Post-Digital World’: New Rules for Connecting with Today’s Customer
Understand the key trends shaping today’s post-digital world, what it means to ‘market in the moment’ and how to adapt your strategy to connect with today’s consumer.Watch Now
Data Sheet: 7 Personalization
Learn how our advanced platform uses big data learning to make better connections across the customer lifecycle.Download Now
Article: Predict Customer Behavior With Intent Data
Understanding customer intent is the key to engagement—and results. Learn how big data is changing the paid search game.Read Article