Evaluating an A/B test? Better not use transaction time data
#Customer Acquisition
Continuing our series on attribution and the various ways it may impact your SEM Accounts, for this entry we will add…
Keep Calm and Wait for Conversion Lag
For the third entry in our attribution series we want to focus on an area that is often annoying and messy for both…
Make Educated (and Data-Driven) Bidding Decisions Based on Time Attribution
For our second entry in our attribution series we want to guide SEM experts to make educated (and data-driven) bidding…
Hype vs. Reality: Anticipatory Customer Experience in the Age of Digital Health
#Customer Acquisition, #Digital Transformation
There’s a lot of hype around how technology innovations will impact healthcare providers. From the never-ending growth…
Is Your SEM Attribution Model Lying to Your Business?
With the recent announcements from Google broadcasting the ability to test out their shiny new “data-driven”…
Five Ways for B2C Companies to Scientifically Engineer Revenue
#Customer Acquisition, #Virtual Agent (Chatbots)
Facebook announced this week that companies can now send consumers automated chatbot promotions through Messenger…
Google Back on Track to Help Advertisers Improve Marketing Performance
Last week Google announced that in the coming months we will be able to bid separately for tablet and desktop traffic…
How Much Should You Bid? Taking the Guesswork out of Paid Search Bids
It’s a question most search marketers struggle to answer: How much is a click on my paid search ad really worth? What…
Introducing [24]7 Customer Acquisition ClIntroducing the [24]7 Customer Acquisition Cloud: Personalized Marketing That Drives Relevance and Revenueoud
All too often, marketers miss critical pieces of business intelligence that could mean the difference between winning a…
