Blog Articles by Customer Acquisition

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October 18, 2016

Keep Calm and Wait for Conversion Lag

#Customer Acquisition

For the third entry in our attribution series we want to focus on an area that is often annoying and messy for both…

Author Image Johannes Källgren
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September 19, 2016

Make Educated (and Data-Driven) Bidding Decisions Based on Time Attribution

#Customer Acquisition

For our second entry in our attribution series we want to guide SEM experts to make educated (and data-driven) bidding…

Author Image Johannes Källgren
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September 14, 2016

Hype vs. Reality: Anticipatory Customer Experience in the Age of Digital Health

#Customer Acquisition, #Digital Transformation

There’s a lot of hype around how technology innovations will impact healthcare providers. From the never-ending growth…

Author Image Vijai Shankar
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August 19, 2016

Is Your SEM Attribution Model Lying to Your Business?

#Customer Acquisition

With the recent announcements from Google broadcasting the ability to test out their shiny new “data-driven”…

Author Image Sam Knapp
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August 18, 2016

Five Ways for B2C Companies to Scientifically Engineer Revenue

#Customer Acquisition, #Virtual Agent (Chatbots)

Facebook announced this week that companies can now send consumers automated chatbot promotions through Messenger…

Author Image PV Kannan
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June 17, 2016

Google Back on Track to Help Advertisers Improve Marketing Performance

#Customer Acquisition

Last week Google announced that in the coming months we will be able to bid separately for tablet and desktop traffic…

Author Image Johannes Källgren
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June 12, 2016

How Much Should You Bid? Taking the Guesswork out of Paid Search Bids

#Customer Acquisition

It’s a question most search marketers struggle to answer: How much is a click on my paid search ad really worth? What…

Author Image Johannes Källgren
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April 18, 2016

Introducing [24]7 Customer Acquisition ClIntroducing the [24]7 Customer Acquisition Cloud: Personalized Marketing That Drives Relevance and Revenueoud

#Customer Acquisition

All too often, marketers miss critical pieces of business intelligence that could mean the difference between winning a…

Author Image Scott Horn
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March 09, 2016

Google Discontinues Right Rail Ad Delivery

#Customer Acquisition

Should Google’s Latest Update Impact Your Search Bidding Strategy? Google has confirmed that it is rolling out a…

Author Image Johannes Källgren