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Technology Hype vs. Reality: What’s Possible for Health Plans for Open Enrollment this Year?

#Customer Engagement, #Digital Transformation

There’s a lot of hype around the next big technology innovation for healthcare providers. From the never-ending growth…

Can Digital Personal Bankers Bridge the Gap between Consumers and Banks?

#Customer Engagement, #Digital Transformation

Retail banking has undergone a fundamental structural shift since the financial crisis of 2009. Up to that point, banks…

Google Back on Track to Help Advertisers Improve Marketing Performance

#Customer Acquisition

Last week Google announced that in the coming months we will be able to bid separately for tablet and desktop traffic…

Online Banking gets Personal: Meet the Digital Personal Banker

#Customer Engagement, #Digital Transformation

Today’s consumers are all about digital banking. With the rapid growth in online and mobile banking, fewer and fewer…

How Much Should You Bid? Taking the Guesswork out of Paid Search Bids

#Customer Acquisition

It’s a question most search marketers struggle to answer: How much is a click on my paid search ad really worth? What…

Webinar: Online Banking gets Personal: Meet the Digital Personal Banker

#Customer Engagement, #Digital Transformation

Today’s consumers are all about digital banking. With the rapid growth in online and mobile banking, fewer and fewer…

Kaiser Permanente and TriCare Top CX Ratings for Health Plans but Transformation Needs to Happen

#Customer Engagement, #Digital Transformation

The 2016 Temkin Experience Ratings rank the quality of experience that 294 U.S companies deliver to their customers…

Utilize These 5 Key Consumer Behaviors to Improve Retail CX

#Customer Engagement

Digital is the way of life for consumers today. Every year post holiday season, research shows digital devices such as…

What the Bot Craze Means for Marketers

#Customer Engagement, #Digital Transformation, #Virtual Agent (Chatbots)

As a marketer, I’ve been watching coverage of the chatbot craze with great interest. Driven by the industry…