Amazon Stop Hiding Your
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What Are Your Online Shopping Carts Singing This Black Friday?

#Customer Engagement

Deck the halls with boughs of shoppers… Fa-la-la-la-la-la-la-la. What tune are your online shopping carts singing this…

Banking Leaders: The Gift of Digital Customer Experience

#Customer Engagement

For banks and financial institutions, the demand for digital customer experience can no longer be ignored. Financial…

Evaluating an A/B test? Better not use transaction time data

#Customer Acquisition

Continuing our series on attribution and the various ways it may impact your SEM Accounts, for this entry we will add…

There's No Better Gift Than Optimizing Your Customer Experience Strategy

#Customer Engagement

Oh, the weather outside is frightful, and – unfortunately – your customer experience is far from delightful. It's a…

The Millennial Factor for Healthcare

#Customer Engagement

Over the last several years, the buzz has been incessant surrounding millennials, the age group born between 1980 and…

The Millennial Factor for Banking

#Customer Engagement

Over the last several years, the buzz has been incessant surrounding millennials, the age group born between 1980 and…

Keep Calm and Wait for Conversion Lag

#Customer Acquisition

For the third entry in our attribution series we want to focus on an area that is often annoying and messy for both…

The Customer Experience Will Make or Break Telemedicine

#Customer Engagement, #Digital Transformation

With rising healthcare costs, health benefits administrators are turning to digital health solutions - especially…

Make Educated (and Data-Driven) Bidding Decisions Based on Time Attribution

#Customer Acquisition

For our second entry in our attribution series we want to guide SEM experts to make educated (and data-driven) bidding…