Amazon Stop Hiding Your
Customer Service

Comparing Bidding Tools: [24]7.ai vs. Google

#Customer Acquisition

We get asked all the time what makes [24]7 Predictive Search Bidding different from Google's AdWords Target CPA/ROAS…

[24]7 AIVA Powers both Speech and Digital Channels

#Customer Acquisition

Today, we officially rolled out [24]7 AIVA as part of our 2017 Summer Release. AIVA is our…

Does Your Search Bidding Pass the Test? Try Our FREE SEM Analysis

#Customer Acquisition

Have you ever done something for years and years thinking your approach was working “fine” or “good enough” only to…

Am I a Demanding Traveler?

#Customer Engagement

I consider myself to be an easy-going traveler. However, I want to get the most out of the time I set aside for leisure…

Why Apple Business Chat will Succeed Where Others Haven’t

#Digital Transformation

The recent announcement of Apple Business Chat, which will connect businesses with customers on iMessage, has major…

Four Key Paid Search Trends You Need to Follow

#Customer Acquisition

In the world of paid search marketing, tools and trends are constantly evolving as the market becomes more complex.…

Lost in Translation: A Telecom Journey

#Customer Engagement, #Virtual Agent (Chatbots)

I am tired of repeating myself and my message being lost in translation. For years of gathering all my usage data and…

McKinsey and “The Seven Deadly Sins of CX Transformations”

#Customer Engagement

The seven deadly sins of customer experience transformation don’t include gluttony or wrath, but perhaps you’re envious…

To Heck with Email, I Want Instant Answers! Why Chat and Chatbots are a Better Idea

#Customer Engagement, #Virtual Agent (Chatbots)

When you’re a customer with an urgent question or issue, time is of the essence. Delay of minutes – or even hours –…