In today’s connected world, actually connecting with your target audience can be tougher than ever. Multiple devices, lots of competing messages, and aggregated customer data that may or may not be meaningful make marketing even more challenging. The 7 Customer Acquisition Cloud changes that. With behavioral data tied to your actual target customers, a cross-channel solution that connects you with the right people, at the right time, for the right price, and artificial intelligence built-in for continuous improvement, you can get more bang for your advertising buck and reach your goals faster.
Use real-time intelligence to find the best targets and accurately predict their behavior. Automate smarter bidding and incorporate dynamic personalization to make your acquisition programs more precise.
Better bidding drives audience action. Combine intent-driven targeting, personalized content, and smarter chat to improve online conversion and grow revenue.
7 Predictive Search Bidding
Outsmart. Outbid. Outperform.
Use big data analysis to accurately predict value per click (VPC), and automate high frequency bidding to bid smarter, not harder.
Create individual experiences—at scale
Fine-tune ads and websites using real data in real-time. Make better connections for better results.
7 Predictive Chat
Intelligent engagement to close the sale
Engage smarter and increase conversions. Use predictive modeling to target high value prospects with intuitive conversations to help you close the sale.
Step 1: Anticipate Intent
The first step to turning consumers into customers is understanding who they are, what they care about, and what they’re likely to do. Learn More
Step 2: Simplify Cross-Channel Campaigns
In the vast digital marketplace, you need a powerful platform that makes it easy to automate and manage multiple campaigns across multiple channels. Learn More
Step 3: Learn and Improve in Real-time
With machine learning as part of the platform, you can automatically adjust bids, campaigns, and messages based on what’s really happening. Learn More
Big Data. Big Difference.
average uplift in paid search
better ad engagement
increase in website conversion
increase in online sales
The 7 Platform Advantage
Richer Intent Insights
Know who’s buying, what products they’ll likely purchase, and what message they’ll respond to and act on it in milliseconds.
Any Channel. Any Device
Identify and engage consumers across devices with personalized content. Guide purchase by connecting paid search, social, display, mobile, call center, and chat.
Boost paid search ROI with automated high frequency bidding, using Big Data to keep up with real-time market changes.
Deliver dynamic, predictive, personalized content across display, social, mobile, web, and assisted sales and service channels.
Smarter Prospecting and Retargeting
Use machine learning to retarget high value customers, and identify prospects based on actual behavior—not just third party data.
Apply Cross-Channel Learning
Learn about your audience from one channel (e.g.: Facebook), and apply to other channels (e.g.: display) to make better campaign and budget choices.
Flexible and Adaptable
Integrates with DMPs, SSPs, DSPs, and complements existing campaign management tools. Direct integration with Google and Bing.
Data-Driven Expertise on a Global Scale
Get international support and a dedicated team of data-driven marketing experts that will grow with your needs.
Discover the Power of Intent-Driven Marketing
eBook: Getting Personal: How to Market in the Right Moment with the Right Message
Use new tools and technologies to evolve your digital marketing approach and deliver one-to-one experiences the modern-day consumer expects.Download the eBook
Article: 4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts
Turn Connections into Conversions: Learn 4 ways intent-driven personalization can optimize your cross-channel digital marketing efforts.Read Article
Forrester Report: US Digital Marketing Forecast: 2016 To 2021
Digital Media Investment Will Near $120 Billion In Five Years. Find out what it means for your brand.Read Report
Solution Brief: 7 Customer Acquisition Cloud
Learn how our advanced platform uses big data learning to make better connections across the customer lifecycle.Read Solution Brief
Article: Predict Customer Behavior With Intent Data
Understanding customer intent is the key to engagement—and results. Learn how big data is changing the game for digital marketers.Read Article