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[24]7 TargetTM for Dynamic Ads

Use the power of big data and machine learning to deliver highly personalized and dynamic digital advertising across multiple devices and channels.

Data Sheet Overview Video

AI-targeted digital advertising for dynamic ads

[24]7 Target determines and delivers the right message to the right customer at the right time in their specific journey. With Target, brands design and deliver personalized, targeted customer experiences across devices and channels using dynamic, predictive, creative content and messaging on websites, banner ads, social media, and video platforms.

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Right message, right customer, right time—every time

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Deliver messages with impact

Improve return on investment by delivering personalized, dynamic ad content using machine learning advertising.

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Reduce Costs

Stand out from the crowd, and connect with the right customers, on the right channels, at the right time, by accurately predicting customer intent.

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Increase Customer Acquisition

Target segments with personalized messages on your website and in ads that resonate with individuals to improve acquisition as well as drive greater ROI.

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Reduce Customer Effort

Predict customer intent, identify target audiences, and deliver personalized marketing content that improves engagement and makes it easier for customers to connect with your brand.

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Target Quote

Product features

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Intent-Driven Customer Journeys

[24]7 Target identifies patterns in consumer interaction data that enable you to direct your advertising budget to your most-profitable customers.

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Dynamic Digital Advertising Optimization

[24]7 Target draws on web journeys, purchase history, demographics, personas, and other digital signals to deliver contextual, personalized content and ads to customers in real time.

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AI-Powered Retargeting

[24]7 Target provides dynamic and personalized content that turns previous visitors into customers by presenting them with products they are most likely to purchase.

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Machine Learning Targeted Advertising

[24]7 Target uses machine learning algorithms to drive engagement and optimize ROI and ROAS (return on advertising spend). Optimize segments, budget allocation, creative, and conversions for the best ROI.

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Outbound Messaging

[24]7 Target allows you to proactively reach out to a list of profiles with personalized, automated campaigns via SMS and connect them via rich messaging apps.

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Reporting and Analytics

[24]7 Target provides a clear line of sight into campaign performance by time, segment, metric, channel, and creative, enabling you to analyze and optimize actions to achieve your campaign goals.

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Integrations

[24]7 Target leverages APIs/SDKs to build native and custom integrations with key players in the ecosystem, including DSPs, CDPs, DMPs, measurement partners, data onboarding partners, and identity providers.

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Dynamic intent-driven digital advertising across channels and devices

Ad Channels and Devices

Web Personalization

Machine learning targeted advertising lowers website bounce rates and improves conversions by delivering personalized slots on your web pages based on your desired segments and personas.

Automated Personalization

Personalized, data-driven advertising reduces costs and improves conversions by leveraging key conversational trends and customer intents to trigger a contextual chat or chatbot directly from the creative.

Conversational Ads

[24]7 Target accelerates conversion by driving real-time interaction within digital ads via messaging, chatbot, or live chat, providing customers needed answers to move their sales or service journey forward.

Display Ads

Create personalized display banner ads at scale and run them on the open web integrating with your media partners. 

Video Ads

Create personalized VAST/VPAID-based video ads at scale and run it on the open web integrating with your media partners. 

Facebook/Instagram

Build personalized creative materials at scale. [24]7 Target integrates with Facebook and Instagram via APIs to deliver personalized ads at scale.

[24]7 Target Dynamic Ad Advantages

Our AdDesigner is a tool to create versatile templates that generate real-time dynamic ads for static, animated, and video content.

Ad Designer Display

Datasources populate the ad templates in real-time across different channels, creating thousands of relevant ads for unique personas.

Dynamic Creatives Display

[24]7 Target uses machine learning in advertising by integrating product feeds, file uploads, pixel data, and offline sales data to generate dynamic ads for personalization elements. It incorporates geography, interest, location, and time data to effectively target unique personas.

Data Integrations Display

Machine Learning is involved in different stages of customer journeys to increase brand loyalty, retain customers, and increase sales.

Results Display

Target your prospects and generate real results

27%

Lower Cost Per Acquisition

3X

Higher Return on Advertising Spend (ROAS)

20%

Increased Acquisition Rate Growth in Online Sales

Resources

Sparkling Water Manufacturer Case Study Case Study

Sparkling Water Manufacturer Beats Back Competition with [24]7 Target Personalized Ads

How to Market in the Right Moment with the Right Message eBook

Getting Personal: How to Market in the Right Moment with the Right Message

What Exactly Do Customers Want? Article

Digital Experience That Customers Need

Marketing in a Distracted, Digital World: New Market Conditions Call for New Marketing Strategies Article

Marketing Automation: New AI-Driven Marketing Strategies

4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts Article

4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts