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[24]7 Target™

Use the power of AI and machine learning to deliver highly personalized and dynamic digital advertising across multiple devices and channels.

Data Sheet Overview Video
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AI-targeted Digital Advertising for Dynamic Ads

[24]7 Target determines and delivers the right message to the right customer at the right time in their specific journey. With Target, brands design and deliver personalized, targeted customer experiences across devices and channels using dynamic, predictive, creative content and messaging on websites, banner ads, social media, and video platforms.

Deliver messages with impact and improve return on investment by delivering personalized, dynamic ad content using machine learning advertising.

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Reduce Costs

Stand out from the crowd, and connect with the right customers, on the right channels, at the right time, by accurately predicting customer intent.

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Increase Customer Acquisition

Target segments with personalized messages on your website and in ads that resonate with individuals to improve acquisition as well as drive greater ROI.

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Reduce Customer Effort

Predict customer intent, identify target audiences, and deliver personalized marketing content that improves engagement and makes it easier for customers to connect with your brand.

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Right message, Right customer, Right time - Every time

Dynamic intent-driven digital advertising across channels and devices

Web Personalization

Machine learning targeted advertising lowers website bounce rates and improves conversions by delivering personalized slots on your web pages based on your desired segments and personas.

Automated Personalization

Personalized, data-driven advertising reduces costs and improves conversions by leveraging key conversational trends and customer intents to trigger a contextual chat or chatbot directly from the creative.

Conversational Ads

[24]7 Target accelerates conversion by driving real-time interaction within digital ads via messaging, chatbot, or live chat, providing customers needed answers to move their sales or service journey forward.

Display Ads

Create personalized display banner ads at scale and run them on the open web integrating with your media partners.

Video Ads

Create personalized VAST/VPAID-based video ads at scale and run it on the open web integrating with your media partners.

Facebook/Instagram

Build personalized creative materials at scale. [24]7 Target integrates with Facebook and Instagram via APIs to deliver personalized ads at scale.

Product features

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Intent-Driven Customer Journeys

[24]7 Target identifies patterns in consumer interaction data that enable you to direct your advertising budget to your most-profitable customers.

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Dynamic Digital Advertising Optimization

[24]7 Target draws on web journeys, purchase history, demographics, personas, and other digital signals to deliver contextual, personalized content and ads to customers in real time.

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AI-Powered Retargeting

[24]7 Target provides dynamic and personalized content that turns previous visitors into customers by presenting them with products they are most likely to purchase.

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Machine Learning Targeted Advertising

[24]7 Target uses machine learning algorithms to drive engagement and optimize ROI and ROAS (return on advertising spend). Optimize segments, budget allocation, creative, and conversions for the best ROI.

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Outbound Messaging

[24]7 Target allows you to proactively reach out to a list of profiles with personalized, automated campaigns via SMS and connect them via rich messaging apps.

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Reporting and Analytics

[24]7 Target provides a clear line of sight into campaign performance by time, segment, metric, channel, and creative, enabling you to analyze and optimize actions to achieve your campaign goals.

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Integrations

[24]7 Target leverages APIs/SDKs to build native and custom integrations with key players in the ecosystem, including DSPs, CDPs, DMPs, measurement partners, data onboarding partners, and identity providers.

Using [24]7 Target Al-powered personalization, we generated a spectacular 17X* return on ad spend and increased product sales at a partner retailer for our back-to-school online and in-store campaign. The product's Al enabled us to deliver media exactly how and where we wanted-on everything from school district ZIP codes, store proximity, and school opening days to weather, time of day, and much more. We met our goal of lifting sales for a host of food products and, by creating a halo effect, of building brand awareness for our lesser-known products. Together the featured and halo items delivered over 1 million incremental units and over $6.6million incremental dollars.
A leading food and beverage company, 2020
*Measured by an independent third party

Target your prospects and generate real results

27%

Lower Cost Per Acquisition

3X

Higher Return on Advertising Spend (ROAS)

20%

Increased Acquisition Rate Growth in Online Sales

Resources

Sparkling Water Manufacturer Case Study Case Study

Sparkling Water Manufacturer Beats Back Competition with [24]7 Target Personalized Ads

How to Market in the Right Moment with the Right Message eBook

Getting Personal: How to Market in the Right Moment with the Right Message

What Exactly Do Customers Want? Article

Digital Experience That Customers Need

Marketing in a Distracted, Digital World: New Market Conditions Call for New Marketing Strategies Article

Marketing Automation: New AI-Driven Marketing Strategies

4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts Article

4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts