Getting Personal: How to Market in the Right Moment with the Right Message
[24]7 Target determines and delivers the right message to the right customer at the right time in their specific journey. With Target, brands design and deliver personalized, targeted customer experiences across devices and channels using dynamic, predictive, creative content and messaging on websites, banner ads, social media, and video platforms.
Improve return on investment by delivering personalized, dynamic content.
Stand out from the crowd, and connect with the right customers, on the right channels, at the right time, by accurately predicting customer intent.
Target segments with personalized messages on your website and in ads that resonate with individuals to improve acquisition as well as drive greater ROI.
Predict customer intent, identify target audiences, and deliver personalized marketing content that improves engagement and makes it easier for customers to connect with your brand.
[24]7 Target identifies patterns in consumer interaction data that enable you to direct your advertising budget to your most-profitable customers.
[24]7 Target draws on web journeys, purchase history, demographics, personas, and other digital signals to deliver contextual, personalized content and ads to customers in real time.
[24]7 Target provides dynamic and personalized content that turns previous visitors into customers by presenting them with products they are most likely to purchase.
[24]7 Target uses machine learning algorithms to drive engagement and optimize ROI and ROAS (return on advertising spend). Optimize segments, budget allocation, creative, and conversions for the best ROI.
[24]7 Target provides a clear line of sight into campaign performance by time, segment, metric, channel, and creative, enabling you to analyze and optimize actions to achieve your campaign goals.
[24]7 Target leverages APIs/SDKs to build native and custom integrations with key players in the ecosystem, including DSPs, CDPs, DMPs, measurement partners, data onboarding partners, and identity providers.
Create personalized display banner ads at scale and run them on the open web integrating with your media partners.
Create personalized VAST/VPAID-based video ads at scale and run it on the open web integrating with your media partners.
Build personalized creative materials at scale. [24]7 Target integrates with Facebook and Instagram via APIs to deliver personalized ads at scale.
[24]7 Target lowers website bounce rates and improves conversions by delivering personalized slots on your web pages based on your desired segments and personas.
Proactively reach out to a list of profiles with personalized, automated outbound campaigns via SMS and connect them via rich messaging apps.
[24]7 Target accelerates conversion by driving real-time interaction within digital ads via messaging, chatbot, or live chat, providing customers needed answers to move their sales or service journey forward.
Our AdDesigner is a tool to create versatile templates that generate real-time dynamic ads for static, animated, and video content.
Datasources populate the ad templates in real-time across different channels, creating thousands of relevant ads for unique personas.
[24]7 Target integrates product feeds, file uploads, pixel data, and offline sales data to generate dynamic ads for personalization elements. It incorporates geography, interest, location, and time data to effectively target unique personas.
Machine Learning is involved in different stages of customer journeys to increase brand loyalty, retain customers, and increase sales.
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