PepsiCo’s Mountain Dew campaign, executed from May to October 2023, leveraged [24]7 Target’s AI-powered AdTech platform to deliver hyper-personalized ads, driving traffic to Convenience & Petroleum stores. The campaign featured 10 million unique ad variations, tailored to four core audience personas, and utilized dynamic creative optimization, language-based personalization, and time-based messaging.

By showcasing exclusive product combinations and targeting within a 2-mile radius of 8,000 7-Eleven stores, PepsiCo achieved a 0.38% click-through rate, a 3% sales lift, and generated $1.8 million in incremental revenue, demonstrating the effectiveness of personalized digital advertising in boosting engagement and sales. ​

PepsiCo’s Mountain Dew campaign, powered by [24]7 Target, achieved 10 million unique ad variations, significantly elevating engagement and driving more store visits with the power of AI-optimized, hyper-personalized ads.