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[24]7 Engagement Cloud, an AI-powered omnichannel CX platform, equips you to excel at every stage of the customer journey, from the very first interaction to building enduring relationships. A complete package that helps you acquire new customers, nurture existing ones, and drive long-term retention – all on a single, unified platform.
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[24]7 Target
Use the power of AI and machine learning to achieve true outbound marketing success–with dynamic, personalized ads that meet your audience exactly where they are.
Reach the Right Audience,
Every Time
Break through the digital noise with compelling messages and connect your marketing spend to increased sales revenue. With AI-powered optimization and an intent-based approach, [24]7.ai continually fine-tunes messages to improve campaign performance across all your digital channels, whether it’s a website, social media, or a video platform.
Design & Production
DECISIONING
DELIVERY
Maximize Ad Impact
$10+
Return on Ad Spend
20%
Increased Acquisition Rate in Online Sales
20%
Increased Ad Efficiency
27%
Lower Cost Per Acquisition
Always Relevant and Personalized
Messaging with [24]7 Target
Web Personalization
Personalized experience for each visitor on your website
[24]7 Target™ utilizes machine learning for a targeted web-page personalization that significantly reduces bounce rates, transforming your website into a powerful customer acquisition tool.
Conversational Ads
From Ads to Conversations
[24]7 Target™ lets your prospects chat with a chatbot or even connect with a live person directly from the ad, making it super easy to get the info they need and move forward with the purchase.
Display Ads
Personalized Dynamic Display Banners
Leveraging machine learning, showcase the products or services that visitors are most likely to be interested in, driving conversions.
Video Ads
Personalized Dynamic video ads based on thousands of data signals
Move beyond generic content and leverage our VAST/VPAID-based technology to seamlessly run personalized video ads at scale on the open web, integrating with your existing media partnerships.
Interactive SMS
Proactive Mass Outreach
Why wait for users to come to you? Interactive SMS flips the script. Send personalized offers (one-to-many) to potential customers or deliver timely service updates. It’s not just marketing; it’s building relationships.
Social Media Ads
Facebook and Instagram Integration
Our platform seamlessly integrates with Facebook and Instagram through APIs. Plus, our powerful AI technology ensures your social media advertising budget is put to optimal use.
Pepsico
Measured by an independent third party
Testimonial
Using [24]7 Target AI-powered personalization, we generated a spectacular 17X* return on ad spend and increased product sales at a partner retailer for our back-to-school online and in-store campaign. The product’s AI enabled us to deliver media exactly how and where we wanted-on everything from school district zip codes, store proximity, and school opening days to weather, time of day, and much more. We met our goal of lifting sales for a host of food products and, by creating a halo effect, of building brand awareness for our lesser-known products. Together the featured and halo items delivered over 1 million incremental units and over $6.6 million incremental dollars.
Delivering Precision in Outbound Customer Engagement
Guarantee smooth and efficient interactions across every touchpoint, beyond acquisition. With our comprehensive suite of CX services and solutions, it’s a seamless handoff, ensuring positive experiences from the first contact to long-term brand loyalty.
Intent-driven Customer Journeys
Discover your most valuable audience using real-time data analysis, including billions of user intentions. Focus your budget on the people who matter most.
Cross-channel Targeting
Create and deploy campaigns across display ads, social media, videos, and websites in just a few clicks. Deliver a consistent brand experience wherever your audience interacts.
AI-powered Retargeting
Turn website visitors into customers with dynamic, personalized content. [24]7 Target recommends products they're most likely to buy, boosting sales.
Real-time Personalization
Personalize content for each visitor based on their interests. [24]7 Target analyzes web behavior, purchase history, and more to deliver personalized content in real-time.
Dynamic Creative Optimization
Build your campaign by feeding hundreds of creative options into a personalization matrix. [24]7 Target automatically stitches together ideal advertising creative based on intent and persona insights, with real-time optimization–making ads smarter over time.
Integrations
Connect [24]7 Target seamlessly with your existing marketing tools and platforms, including DSPs, CDPs, DMPs, measurement partners, data onboarding partners, and identity providers, using APIs and SDKs.
Reporting and Analytics
Gain clear insights into your campaign performance with detailed reporting across various metrics (time, channel, audience, etc.). Analyze data and optimize your strategy for maximum impact.
Cash Builder for a Revenue Generating Contact Center Powered by [24]7 Target
Cash Builder, built on a bedrock of [24]7 Target, is an innovative and proven sales-building solution tailored for clients utilizing [24]7.ai chat agents. Cash Builder drives an increase in new prospect traffic to chat agent sales engines – whose average conversion rate and sale size are documented. The impact is up to a $10 ROAS that makes your promotional calendar and chat agent investment work harder. Dynamic, predictive, and personalized ad creatives featuring strategically placed URLs connect users directly with highly skilled sales agents upon ad click. Agents, known for their conversion expertise, maximize conversions and sales.
Frequently Asked Questions
If you’re still using a traditional channel-based approach to digital marketing instead of AI-based marketing, chances are you’re leaving money on the table. Showing the same ads to the same people cannibalizes budgets and annoys consumers—and with Google limiting cookies in response to privacy concerns, you need a reliable way to drive results based on real-time contextual relevance.
Find your audience: We start by combining data from multiple channels including offline sales to define user attributes and journeys. Next, we feed all of this into our AI data platform to create statistical models that predict intent for new and existing customers based on their behavior and attributes. Then we divide those intents into segments using persona mapping via purchase propensity and dynamically deliver the just-right creative to drive more conversions.
Optimize in flight: Our AI-powered personalization engine uses persona mapping via purchase propensity to spin customized creative and adapt in milliseconds for the best possible outcomes. Learn and act faster using design experiments rather than A/B testing. Deliver hundreds of thousands of unique impressions based on any number of contextual variants—from time of day and day of week, to products, services, interests, location, and even the weather.
Bring them back: Go beyond basic retargeting by re-engaging consumers with ads showing the products or services they looked at when they last visited your site. Keep the conversation going and turn past visitors into new customers by targeting the people most likely to purchase with the products they’re most likely to buy.
Conversational Ads shortens the sales funnel dramatically. Instead of sending the prospects to a landing page or an add to cart page / payment journey, with one click on the conversational ad they can buy it right there. It’s a single funnel to a sale. Conversational advertising transcends the limitations of traditional display ads by establishing an interactive dialogue with users. Instead of merely disseminating a static message and leaving its impact to chance, conversational ads are engineered to actively engage, adapt, and deliver tailored content through real-time user interactions. This results in a deeper connection with each user, which naturally leads to higher engagement and, ultimately, more effective campaigns.
The primary idea behind AI-driven dynamic predictive digital media personalization at scale is to offer unexpected contextual relevance that surprises, delights, and drives sales, all without depending on cookies. We consistently employ personalization strategies, such as considering the time of day, day of the week, language, and product combinations for our core audience, to leverage contextual relevance
Impact Story
Sparkling Water Manufacturer Beats Back Competition with [24]7 Target Personalized Ads
Discover how [24]7.ai’s AI-powered personalization and digital ads drove tangible results for a global FMCG brand.
43M
Total Impressions
3x
Return on Ad Spend
0.35
Click Through Rate
5%
Increase in Overall Sales
Resources
Datasheet
[24]7 Target™
Deliver the right message, to the right customer, at the right time, with AI-powered dynamic targeting to drive results.
Solution Brief
[24]7 Target: Conversational Ads
The future of digital advertising is here,
and it's conversational.
Solution Brief
[24]7 Target Video Ads
Deliver high impact hyper-personalized video ads that connect and convert.