Blog Articles by Johannes Kallgren

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October 18, 2016

Keep Calm and Wait for Conversion Lag

#Customer Acquisition

For the third entry in our attribution series we want to focus on an area that is often annoying and messy for both…

Author Image Johannes Källgren
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September 19, 2016

Make Educated (and Data-Driven) Bidding Decisions Based on Time Attribution

#Customer Acquisition

For our second entry in our attribution series we want to guide SEM experts to make educated (and data-driven) bidding…

Author Image Johannes Källgren
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June 17, 2016

Google Back on Track to Help Advertisers Improve Marketing Performance

#Customer Acquisition

Last week Google announced that in the coming months we will be able to bid separately for tablet and desktop traffic…

Author Image Johannes Källgren
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June 12, 2016

How Much Should You Bid? Taking the Guesswork out of Paid Search Bids

#Customer Acquisition

It’s a question most search marketers struggle to answer: How much is a click on my paid search ad really worth? What…

Author Image Johannes Källgren
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March 09, 2016

Google Discontinues Right Rail Ad Delivery

#Customer Acquisition

Should Google’s Latest Update Impact Your Search Bidding Strategy? Google has confirmed that it is rolling out a…

Author Image Johannes Källgren