Keep Calm and Wait for Conversion Lag
#Customer Acquisition
For the third entry in our attribution series we want to focus on an area that is often annoying and messy for both…
Make Educated (and Data-Driven) Bidding Decisions Based on Time Attribution
For our second entry in our attribution series we want to guide SEM experts to make educated (and data-driven) bidding…
Google Back on Track to Help Advertisers Improve Marketing Performance
Last week Google announced that in the coming months we will be able to bid separately for tablet and desktop traffic…
How Much Should You Bid? Taking the Guesswork out of Paid Search Bids
It’s a question most search marketers struggle to answer: How much is a click on my paid search ad really worth? What…
Google Discontinues Right Rail Ad Delivery
Should Google’s Latest Update Impact Your Search Bidding Strategy? Google has confirmed that it is rolling out a…
