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Consumer Packaged Goods (CPG) Solutions

Drive promotions that really work with AI-powered personalization and intent-driven targeting.

AI solutions to transform your CPG marketing strategy

Imagine if you could pinpoint promotional campaigns by your target audience’s purchase behavior, exact location, popular events, and even the time of day they’re most likely to purchase. With [24] you can do all that—and much more. Combine first, second, and third-party behavioral data with offline sales data to dynamically personalize digital ads across every channel.

Start by identifying and predicting consumer intent more accurately, so you can make it easier for customers to get the things they want. Boost revenue and return on ad spend (ROAS) by launching AI-powered digital campaigns that are fast, efficient, and effective. And build loyalty by showing your customers you know and value them. Harness the power of industry-leading technology to continually optimize CPG campaigns and improve outcomes.


Dynamically personalize ads at scale


Customer Acquisition

  • Build brand awareness and trial
  • Map intent-driven customer journeys
  • Target audiences with precision
  • Personalize offers based on more variables
  • Improve demand with proactive outreach

Customer Engagement

  • Turn trial into repeat purchases
  • Deliver the right message at the right moment
  • Optimize campaigns in real time
  • Never show the same ad twice
  • Meet customers on their channel of choice

Retention and Loyalty

  • Accelerate purchase frequency
  • Deliver a seamless cross-channel experience
  • Show customers you care with relevant offers
  • Dynamically re-target based on propensity
  • Learn what works and apply it across channels

Optimization and Cost Reduction

  • Launch promotions faster and more efficiently
  • Build campaigns once and deploy across channels
  • Manage millions of impressions with ease
  • Automatically optimize channels, messages, and offers

AI in the CPG industry makes it simple for shoppers to buy your brands


Drive home your message

Leverage AI automation, machine learning, and human insight to design the perfect mix of creative based on individual context and purchase behavior. Deliver up to a million unique variations in real-time—down to the millisecond. Surprise and delight audiences by connecting CPG customer journeys across channels, anticipating what they need, and making it easy to get. Plus, build proprietary first-party data to drive continual improvement.


Get more bang for your advertising buck

Launch campaigns faster and significantly increase ROAS. Optimize for sales data with the ability to ingest retailer data directly or via data measurement partners. [24]7 Target analyzes real-time impressions and clicks as well as offline store-level sales to continually fine-tune budgets and segments. We work with your team to understand campaign objectives and build test and control cells. Increase conversions, revenue, and efficiency by understanding what works so you don't waste money on what doesn’t.


Extend the value of your investment

[24] integrates easily with your existing technology ecosystem to improve personalization and ad performance. Build custom and native integrations with data service providers, identity platforms, and offline measuring partners using APIs and SDKs. [24] is IAB compliant and the [24]7 Target ad server is Google Certified.

Typical results for AI-powered CPG marketing campaigns include:


purchase rate




spend efficiency


more conversions from display/social campaigns

Our customers


Real world success


Sports snacks for the win

[24] is in our fifth year supporting a major CPG brand’s NFL sponsorship at a national grocery store chain. We personalize ads with different product combinations at local retailers for 28 teams, driving fans to stock up on snacks while they watch the game. Targeting is based on the upcoming game schedule, in-game score, and post-game message nationally.

  • 100M personalized ads/month
  • 2,500+ zip codes
  • 60k+ ad variants
  • 7:2:1 incremental return on every $1 spent on media ads
  • 4% increase in sales

Back-to-school snacks

A well-known CPG brand launched a back-to-school campaign in collaboration with a national superstore, personalizing by day of week, time of day, interests, and special events, achieving:

  • 17x ROAS 
  • 9% incremental sales lift

Bringing shoppers in-store

An established premium meat brand launched three event-based campaigns to boost deli sales in local grocery stores by showing product prices per SKU at the nearest store, achieving:

  • 10% sales lift
  • 6% visit rate lift

Best Practices

Best Practices

Personalization & AI-powered Advertising

Make meaningful connections with consumers by dynamically personalizing digital media campaigns and websites. Increase conversions and add-to-cart rates and reduce bounce rates by showing web visitors what they want to see.

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Operationalize Messaging

Messaging is profoundly changing the way consumers interact with businesses. Learn how [24] can help you improve customer satisfaction and strengthen loyalty by using conversational AI to make messaging a key part of your operation.

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Work from Home Agent Solutions

As the COVID-19 pandemic began to spread across the world, [24] was able to move early and quickly to adopt a successful work from home (WFH) model with minimal disruption.

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Get to know your customers

Get to know your customers

Start by analyzing your customer behavior data to identify and accurately predict intent throughout the customer journey. Find the people who are more like to purchase or purchase again and target them with ads that resonate in the moment.


Optimize sales and promotions

Optimize sales and promotions

Combine customer web journey, purchase history, demographics, and user persona data powered by statistical machine learning models to personalize offers. Continually optimize by dynamically fine tuning—in real time, individually, and at scale. Plus, automate in-flight optimization for offline sales data as it becomes available.


Engage in real time with conversational ads 

Engage in real time with conversational ads 

Shorten the path to purchasing by taking consumers straight from a digital ad into a live conversation with an intelligent chatbot. Customers can ask questions about your products or promotions, connect to a live agent if they need assistance, and even complete a transaction right there in the chat window. It’s a smart way to shorten the buyer's journey and increase sales.


Keep them coming back

Keep them coming back

Go beyond basic re-targeting with [24] dynamic remarketing technology. We discover behavior patterns and use them to re-target CPG consumers who are more likely to purchase with the products they’re most likely to buy—and customize the message to increase conversions.


Explore our applications and technology

Engagement Cloud

Engagement Cloud

[24] Engagement Cloud delivers superior omnichannel experiences by blending AI and human intelligence to discover, predict and resolve consumer intents.


AIVA Conversational AI

[24]7 AIVA conversational AI combines the world’s most advanced natural language processing (NLP) technology with an intent-driven engagement platform to enable ‘near-human’ conversations in your digital and voice channels.AIVA can understand slang, local nuances, colloquial speech, and can be trained to emulate different tones.

Icon for Target


[24]7 Target helps brands to design and deliver personalized and targeted experiences across devices and channels through dynamic predictive messages and creatives.



[24]7 Conversations enables you to build, test, and tune your own conversational chatbots or virtual assistants and then deploy across web, mobile apps, messaging and voice channels.