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AI Powered Sales Growth

Harness the power of AI to dynamically personalize digital media campaigns, and get more bang for your advertising buck.

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Anticipate customer needs

Consumers are using more channels and devices than ever, which means they’re being bombarded with digital ads and messages all the time. That makes it even harder to create meaningful connections. To cut through the noise, brands need to anticipate customer needs and deliver standout experiences that are contextually relevant on a personal level. Dynamic AI-powered personalization targets the right message to the right person at the right time. Drive higher returns by showing your customers that you understand and value them.

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AI-driven personalization

AI-driven personalization

In today’s digital world, consumers expect more. They want brand experiences to be consistent across channels and to remain relevant across time—they’re tired of seeing the same ads over and over. Personalization in display, search, and social ads means combining relevant offers or products with headlines and images that individual consumers will relate to in the moment when you reach them.

To make customers feel truly seen, it’s important to build connected journeys across channels and time by continually tuning digital content. Combine your creative vision with the power of machine learning and AI to deliver dynamically personalized customer experiences at unmatched scale.
 

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Blend AI and advertising for a personalized customer experience

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Make Moments Meaningful

Connect customer journeys across channels to serve up the just-right message in the just-right moment. Draw on first, second- and third-party data to understand customer behavior and more accurately and predict in-the-moment propensity to buy.

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Dynamically Customize at Scale

Design the right mix of creative for individual context and deliver up to a million unique variations in real-time—down to the millisecond. Combine machine learning, AI automation, and human insight to surprise and delight audiences.

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Increase Digital Media Efficiency

Make your advertising dollars work harder with strategic personalization and targeting. Analyzing impressions to continually fine-tune messaging, budgets, and segments help you understand what works so you can boost conversions and return on ad spend (ROAS).

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Put Your Tools to Work

Choose a solution that integrates with your existing technology ecosystem to improve personalization and ad performance. Leverage APIs and SDKs to build custom and native integrations with third-party partners, extending the value of your investment.

Personalized display, video, and social campaigns deliver:

2X

purchase rate

3X

ROAS

+10%

spend efficiency

+20%

more conversions at 25% lower cost per acquisition (CPA)
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Creating a personalization strategy

Creating a personalization strategy: HI meets AI

The first step to implementing intent-based personalization is to build a strategy. This is where your brand, creative, and agency teams shine—combine human intelligence (HI) with machine efficiency for the best possible outcomes. Start by building the messaging strategy and creative elements for each campaign. This can include hundreds of headlines, graphics, and products for each program. When it’s time to launch, use AI and ML to spin the perfect message for individual customers. It’s all about making the complex simple.
 

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Ads that engage—start the conversation

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Shift your digital media budget into overdrive with our patented conversational ads. When a customer clicks on an ad, your chatbot pops up to start a conversation—it can answer questions, take them to your website, or connect them to a live agent. A smart chatbot can even help customers complete a transaction on the spot. With half of shoppers willing to buy directly from ads, this is a powerful tool to increase sales—and efficiency.

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Real world success

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Back-to-School Snacks

A well-known CPG brand launched a back-to-school campaign in collaboration with a national superstore, personalizing by day of week, time of day, interests, and special events, achieving:

  • 17x ROAS
  • 9% incremental sales lift
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Bringing Shoppers In-Store

An established premium meat brand launched three event-based campaigns to boost deli sales in local grocery stores, achieving:

  • 10% sales lift
  • 6% visit rate lift
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Leading Airline Takes Off

A top national air carrier used personalization to achieve:

  • 16x higher click-thru rate
  • 10% lower cost per mile
  • 2x more clicks
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Related applications, services, and solutions

Engagement Cloud
Engagement Cloud

[24]7.ai Engagement Cloud delivers superior omnichannel experiences by blending AI and human intelligence to discover, predict and resolve consumer intents.

Icon for Target
Target

[24]7 Target helps brands to design and deliver personalized and targeted experiences across devices and channels through dynamic predictive messages and creatives.

Conversations
Conversations

[24]7 Conversations enables you to build, test, and tune your own conversational chatbots or virtual assistants and then deploy across web, mobile apps, messaging and voice channels.

Insights

How to Market in the Right Moment with the Right Message eBook

Getting Personal: How to Market in the Right Moment with the Right Message

What Exactly Do Customers Want? Article

Digital Experience That Customers Need

Marketing in a Distracted, Digital World: New Market Conditions Call for New Marketing Strategies Article

Marketing Automation: New AI-Driven Marketing Strategies

4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts Article

4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts