Getting Personal: How to Market in the Right Moment with the Right Message
Consumers are using more channels and devices than ever, which means they’re being bombarded with digital ads and messages all the time. That makes it even harder to create meaningful connections. To cut through the noise, brands need to anticipate customer needs and deliver standout experiences that are contextually relevant on a personal level. Dynamic AI-powered personalization targets the right message to the right person at the right time. Drive higher returns by showing your customers that you understand and value them.
In today’s digital world, consumers expect more. They want brand experiences to be consistent across channels and to remain relevant across time—they’re tired of seeing the same ads over and over. Personalization in display, search, and social ads means combining relevant offers or products with headlines and images that individual consumers will relate to in the moment when you reach them.
To make customers feel truly seen, it’s important to build connected journeys across channels and time by continually tuning digital content. Combine your creative vision with the power of machine learning and AI to deliver dynamically personalized customer experiences at unmatched scale.
Connect customer journeys across channels to serve up the just-right message in the just-right moment. Draw on first, second- and third-party data to understand customer behavior and more accurately and predict in-the-moment propensity to buy.
Design the right mix of creative for individual context and deliver up to a million unique variations in real-time—down to the millisecond. Combine machine learning, AI automation, and human insight to surprise and delight audiences.
Make your advertising dollars work harder with strategic personalization and targeting. Analyzing impressions to continually fine-tune messaging, budgets, and segments help you understand what works so you can boost conversions and return on ad spend (ROAS).
Choose a solution that integrates with your existing technology ecosystem to improve personalization and ad performance. Leverage APIs and SDKs to build custom and native integrations with third-party partners, extending the value of your investment.
The first step to implementing intent-based personalization is to build a strategy. This is where your brand, creative, and agency teams shine—combine human intelligence (HI) with machine efficiency for the best possible outcomes. Start by building the messaging strategy and creative elements for each campaign. This can include hundreds of headlines, graphics, and products for each program. When it’s time to launch, use AI and ML to spin the perfect message for individual customers. It’s all about making the complex simple.
Shift your digital media budget into overdrive with our patented conversational ads. When a customer clicks on an ad, your chatbot pops up to start a conversation—it can answer questions, take them to your website, or connect them to a live agent. A smart chatbot can even help customers complete a transaction on the spot. With half of shoppers willing to buy directly from ads, this is a powerful tool to increase sales—and efficiency.
A well-known CPG brand launched a back-to-school campaign in collaboration with a national superstore, personalizing by day of week, time of day, interests, and special events, achieving:
An established premium meat brand launched three event-based campaigns to boost deli sales in local grocery stores, achieving:
A top national air carrier used personalization to achieve:
[24]7.ai Engagement Cloud delivers superior omnichannel experiences by blending AI and human intelligence to discover, predict and resolve consumer intents.
[24]7 Target helps brands to design and deliver personalized and targeted experiences across devices and channels through dynamic predictive messages and creatives.
Article
4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts
