All too often, marketers miss critical pieces of business intelligence that could mean the difference between winning a new customer… or losing one. Companies make large investments in paid search campaigns without a clear ROI. They use one-size-fits-all ad creative that frustrate customers who see yet another irrelevant offer in their newsfeed. This is exactly why personalized, intent-driven marketing is critical for thriving in today’s world.
Our leading customer engagement technology already gives companies rich insight into their customers' journeys across support channels including the web, phone and live chat. But a customer's journey begins well before they make a purchase or seek support. Think about the last time you wanted to buy a new gadget, or book a trip abroad. You probably read online reviews, conducted a few different searches and maybe even asked your social networks for advice. The numbers say it all: 81 percent of shoppers conduct online research before they make a purchase, and 61% use a search engine. This presents a great opportunity for marketers to acquire new customers while they’re conducting research, and offer consistent, personalized engagement all the way through to the end.
For that reason, 7.ai has launched the Customer Acquisition Cloud – a suite of solutions that deliver the personalized offers consumers crave. The 7 Customer Acquisition Cloud empowers companies to achieve more effective customer acquisition at a lower cost and increase their understanding of how media spending is driving revenue. This new offering is built upon our recent acquisitions of Campanja and EngageClick. Campanja's leadership in search engine marketing bidding is attracting customers such as Starcom and Mediavest, and Wargaming. EngageClick's unique, personalized content marketing platform is used by leading companies across several industries.
The 7 Customer Acquisition Cloud fuses the best of customer acquisition and customer engagement to deliver more holistic insight for marketers, and more personalized content for customers. Interested in learning more? Contact us today: [email protected]
1 Ad Week, "81% of Customers Conduct Online Research Before Buying": http://www.adweek.com/socialtimes/81-shoppers-conduct-online-research-making-purchase-infographic/208527