Blog Articles by Customer Acquisition

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November 19, 2018

Why is Customer Service So Bad at Handoffs?

#Customer Acquisition, #Customer Engagement, #Digital Transformation

I was once approached by Marketplace reporter Sally Herships who asked me a simple yet profound question: “why, when…

Author Image PV Kannan
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November 12, 2018

The Digital Disconnect: Why Your Marketing Needs an Overhaul

#Customer Acquisition, #Customer Engagement

Are your digital marketing efforts starting to feel less effective than they used to be? You’re not alone. Customer…

Author Image Andrea Lowe
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October 31, 2018

Is Your Company Self-Sabotaging? (Part 2)

#Customer Acquisition, #Customer Engagement, #Modern IVR

“Indiana Jones and the Temple of Doom,” wasn’t the best of the Indiana Jones movies. It was flagrantly racist, and…

Author Image PV Kannan
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October 24, 2018

When AI and Emotion Collide, Consumers and Brands Win

#Customer Acquisition, #Customer Engagement, #Virtual Agent (Chatbots), #Modern IVR

For thousands of years, consumers and businesses only interacted in person, and it was easy to understand the emotions…

Author Image PV Kannan
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September 20, 2018

Marketers: Which Personalization Tool is Right for You?

#Customer Acquisition

Today’s customers want to feel like the brands they do business with care about them. One of the most effective ways…

Author Image Andrea Lowe
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September 14, 2018

Is Your Company Self-Sabotaging? (Part 1)

#Modern IVR, #Customer Engagement, #Customer Acquisition

Improve your IVR experience Virtual agents and virtual Personal Assistants like Google Home and Amazon Echo are making…

Author Image PV Kannan
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August 29, 2018

Becoming Customer Obsessed (Without Being Creepy)

#Customer Acquisition

In the past few years, online advertising has become an integral part of virtually every brand’s marketing strategy,…

Author Image Andrea Lowe
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August 08, 2018

My Two-Year-Old’s Commercial Tantrum

#Customer Acquisition, #Customer Engagement

My daughter has entered the beloved phase of the terrible twos, and I am enjoying all the boundary (and patience)…

Author Image Kimberlee West
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July 06, 2018

Retail Fatigue… “I Am Overwhelmed”

#Customer Acquisition, #Customer Engagement

I needed a new laptop bag last month. The bag I had bought 18 months prior and lovingly touted around Toronto was on…

Author Image Kimberlee West