Apr 04, 2022

Choosing the Right Intelligent Virtual Assistant for Your Contact Center


Choosing the Right Intelligent Virtual Assistant for Your Contact Center

The advancing capabilities of Intelligent Virtual Assistants (IVAs, a.k.a. virtual agents, chatbots) are driving dramatic improvements in customer experience and helping contact centers contain costs while improving agent productivity.

Intelligent Virtual Assistant FAQs


What is an intelligent virtual assistant?


An intelligent virtual assistant is an artificial intelligence-powered chatbot that can carry out tasks for a user. IVAs can be used for a variety of purposes, such as customer service, marketing, or product support.


What is the difference between a virtual agent and a virtual assistant?


There is a big difference between virtual agents and virtual assistants. Virtual agents are computer programs that customers can interact with through natural language, such as chatbots. Virtual assistants, on the other hand, are people who provide customer service support through digital channels such as chat, email, and social media. Virtual agents are used to automate customer interactions, whereas virtual assistants are used to provide human support.


What are the most popular intelligent virtual assistant platforms?


The most popular intelligent virtual assistant platforms include Amazon's Alexa, Apple's Siri, Microsoft's Cortana, and Google's Assistant.

Benefits of an Intelligent Virtual Assistant

As customers grow more accustomed to interacting with bots on a regular basis, their expectations for these interactions are changing. Whether engaging via phone, a digital channel, or a combination of both (according to Microsoft, 66% of consumers use three different channels when contacting customer service) they want to converse naturally, the way they would with friends and family. Seems simple enough – the only problem is, not all IVAs can deliver.

Early generation IVAs simply can’t compete with today’s intelligent systems. Legacy systems are unable to retain context, and can only handle one single intent at a time, making the conversation disjointed and unnatural for customers – a far cry from the experiences they expect. And forcing customers to deal with this kind of system can cost you – 33% of customers say they’re likely to switch companies after just one bad customer service experience.

Conversely, today’s intelligent virtual assistants offer natural, human-like experiences that make it simple for customers to get the answers or assistance they need.

Intelligent Virtual Assistant vs. Legacy Virtual Assistant

Intelligent Virtual Assistants Legacy Virtual Assistants
Intelligent Virtual Assistant Handle multiple intents simultaneously Intelligent Virtual Assistant Single intents
Intelligent Virtual Assistant Retain context and predict next steps Intelligent Virtual Assistant Can’t retain context
Intelligent Virtual Assistant Natural, human-like conversations Intelligent Virtual Assistant Can’t carry on natural conversations
Intelligent Virtual Assistant On par with the best human agents Intelligent Virtual Assistant Disjointed, frustrating experiences

Industry-Leading Intelligent Virtual Assistant from [24]7.ai

If you’re ready to implement a new artificial intelligent virtual assistant (IVA) or upgrade your legacy system, it’s imperative to make the right choice for your business and your customers. This Ovum Report is the tool you need. Download your copy and get a detailed analysis of the leading IVAs on the market, how to find
the right virtual assistant, learn what capabilities will make your implementation more successful in the minds of customers, and see why Ovum analysts consider [24]7 AIVA a top choice for enterprises.

Related Posts

engagement cloud reporting
Apr 25, 2022 Contact Center Reporting Updates to [24]7.ai Engagement Cloud (March 2022)

Good things come to those who wait…

What is Customer Experience Management
Dec 13, 2021 What is Customer Experience Management (CXM)?

Customer experience management, or…