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Digital Mandate for Health Plans

#Customer Engagement, #Digital Transformation

Digital transformation has impacted a number of industries over the last several years and healthcare is at the…

The Road to Banking 2020 – Will you be a Winner, Bystander, or Road Kill?

#Customer Engagement, #Digital Transformation

Over the last decade there’s been a significant decline in branch banking. In the past four years, Bank of America,…

Chatbots for Travel: A Customer Engagement Balancing Act

#Customer Engagement, #Virtual Agent (Chatbots)

I used to work in a destination hotel rooftop cocktail bar. The guests would often queue for over an hour to get a…

The Missing Puzzle Piece: The Digital Personal Banker

#Customer Engagement, #Digital Transformation

Over the last decade, banks in the Asia-Pacific (APAC) region have accounted for over 46 percent of global banking…

What Are Your Online Shopping Carts Singing This Black Friday?

#Customer Engagement

Deck the halls with boughs of shoppers… Fa-la-la-la-la-la-la-la. What tune are your online shopping carts singing this…

Banking Leaders: The Gift of Digital Customer Experience

#Customer Engagement

For banks and financial institutions, the demand for digital customer experience can no longer be ignored. Financial…

Evaluating an A/B test? Better not use transaction time data

#Customer Acquisition

Continuing our series on attribution and the various ways it may impact your SEM Accounts, for this entry we will add…

There's No Better Gift Than Optimizing Your Customer Experience Strategy

#Customer Engagement

Oh, the weather outside is frightful, and – unfortunately – your customer experience is far from delightful. It's a…

The Millennial Factor for Healthcare

#Customer Engagement

Over the last several years, the buzz has been incessant surrounding millennials, the age group born between 1980 and…